Applied Semiotics



Applied Semioticsis a key tool when developing our market and consumer attitudesresearchas it provides the ability to improve predictive understanding of:

 


Discursive Media Monitoring: oriented to discourse analysis and monitoringin digital and traditional media to reveal the state of both, global and local Agenda Settingin relation to the strategic objectives of each organization in particular.


Mapping of Visual Trends: based on the permanent updating of the gaze regimes that are linked to the production and management of organizational, personal, brand and fashion images.


Conversational Analysis: active listening and monitoring of interactions in Social Media to facilitate tracing trajectories based on being aware of what is said about us and our organization.


Predictive Semiosis:anticipation of social trendsfrom the semiotic analysis of discourses from companies, governments, universities, schools, NGOs, and prosumers from all sectors.


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